About Us - A Special Builder for a Special Place
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Valley Pools has been a Kelowna landmark since 1972. Co-owners Gene Brown and Sonya Brown Peitsch grew up in the business, and took over operations from their parents in 2001. Gene specializes in construction and design, while Sonya manages the retail operations. In the early days, Valley Pools did extensive work with vinyl liner pools. Now their focus is on cast-in-place concrete pools, San Juan fibreglass pools, hot tubs, and other fixtures and furniture for outdoor living.
Valley Pools is a member of all the major international pool organizations, including the Association of Pool And Spa Professionals (APSP) and SIMA, a Canadian Association that focuses on serving the leisure needs of homeowners all across Canada.
Valley Pools is proud to be a member of the exclusive "Genesis 3" design group. Through this association, Gene has had extensive training in advanced design, style, architecture and construction. Gene is on schedule to reach platinum membership by the end of 2008 (one of only 20 pool builders in the world). What this means is that you don't have to worry about Gene’s ability to design spectacular swimming pools, fountains and features.
Valley Pools is proud to be the official San Juan Pools dealer for the Okanogan Valley. San Juan pools is the originator of the fiberglass pool, and now carries more sizes. shapes and colors than any other fiberglass pool builder in the world.
But Valley Pools goes a step further, making sure that every fiberglass pool installation is properly surveyed and engineered before any construction or excavation begins. More than one homeowner in Kelowna has been burned by "low-cost" fiberglass installers who skipped this step, and created a serious problem for the home. You won't have that problem with Valley Pools.
Valley Pools is a long-standing member of the Kelowna Chamber Of Commerce.
The Genesis 3 Design Group is a major international force in the pool and water shape industry. Inspired and founded by pool designers David Tisherman, Skip Phillips and Brian Van Bower, Genesis 3 is committed to raising the standards in the pool construction industry through continuing education.
Genesis 3 has a series of themed educational schools featuring international experts in various design and construction fields. Programs include professional training, specialized international tours, recommended reading and other practical applications.
The highest level of certification available through Genesis 3 is “Platinum Level.” Gene Brown of Valley Pools achieved Platinum in 2008. Now one of only 28 such builders in the world, Gene is the only Platinum level genesis 3 designer in Canada.
For more information on Genesis 3 and the Platinum Design program, go to www.genesis3.com/members.htm
APSP – “The Association of Pool & Spa Professionals”
All members of The Association of Pool & Spa Professionals agree to observe and be dedicated to the following principles and policies:
- To promote the concepts of free enterprise and service to the public and the industry.
- To strive continually to gain respect for the industry, both in the local community and on the regional and national levels.
- To contribute to the health, safety and welfare of the public in the installation, maintenance and operation of swimming pools, spas and hot tubs, and to comply with applicable laws, ordinances and regulations.
- To support efforts to improve swimming pool, spa and hot tub products and services, and to encourage research and development of new materials, techniques and methods.
- To avoid statements which will mislead customers in advertising and other efforts to sell products.
- Carecraft is composed of pool/spa designers, builders, and accessory & supply retailers across the United States who have joined together to form a nationwide member-owned association.
- Only select industry professionals are invited to join, and all must pass rigorous standards of quality control, reputation, and customer relations, in addition to customer concern of each company.
- Carecraft was created for consumers to ensure the highest quality in all aspects of pool design & construction.
- “When you invest in a Carecraft member company, you are assured of the finest equipment and experienced workmanship, all at a price that is tailored to your budget and lifestyle.”
More information at: CARECRAFT
Calspas has evolved to become the world’s number-one manufacturer of Home Resort Products, including hydrotherapy hot tubs, swim spas, gazebos, indoor/outdoor saunas, BBQ islands/carts/drop-in grills, outdoor fireplaces and firepits. With all products custom-made to order, Cal Spas continues to pioneer the home resort market and redefine “luxury outdoor living.” With over a quarter century’s leadership in the industry, Cal Spas is committed to enriching its customers’ lifestyles through extraordinary products and world-class service.
More information at: Calspas
Caldera is one of the world's most trusted spa brands. They are committed to providing the industry's highest-quality hot tubs and dedicated customer service. Caldera craftsmen give meticulous attention to each spa's form, function, fit and finish. With such a high level of engineering and construction, they can provide the exceptional ComfortGuard™ limited warranty — one of the hot tub industry's best. They are “Green Friendly.” So when you decide to own a Caldera spa, it will be a totally comfortable choice. More information at: Calderaspas
Make your dream come true by previewing incredible luxury above-ground and in-ground pools, Spas, Saunas, Patios, Barbecues, Gazebos, Tanning beds, Stoves and Fireplaces. Create the backyard haven that you have always dreamed of. More information at: SIMA Group
Cal Flame Barbecue Grills, Islands and Modular's
Enhance your home lifestyle, create memorable family time, and make every meal an anticipated event with a quality Cal Flame® custom Barbecue Island. Impressively stylish with industry-first gourmet grilling and entertainment features, a Cal Flame island will add instant luxury and functionality to your yard. Handcrafted and custom-built from the finest components and technology, all Cal Flame BBQ Islands feature a Limited Lifetime Warranty. Numerous style, size, color, entertainment, and gourmet options allow you to custom-design every aspect of your Cal Flame Barbecue Island to fulfill your Home Resort™ and budget ideals. More information at: Cal Flame BBQ
The Mission of the Kelowna Chamber of Commerce is to foster a positive business environment by providing members with Leadership, Advocacy and Services of Value. They are a co-op of businesses and individuals working together to advance the civic, economic, cultural and social betterment and interests of the local people. More information at: Kelowna chamber of Commerce




